Friday, 18 October 2013

Introduction


I predict that there was a lot of sexism in advertisements in the 1950s.

In the process of my English language investigation I will be looking into sexism in advertisements in the 1950s. I have created a hypothesis through theory which I have decided to test. It is a theory by feminist Pamela Morris - "Advertisements guide thinking, action and behaviour as people come to accept mainstream ideas through visuals. The most crucial of these is what it means to be a man or a woman. Ideas about how to feel, dress, look and behave, and how to interact with other men and women is the bedrock of the culture in which we live".

I will test this hypothesis by collecting advertisements rom the 1950s. I may also have to compare a few of the advertisements, but I will need to make this fair by only comparing them to modern day equivalents.

1 comment:

  1. A useful quotation and some relevant information. Make sure you focus the quote on the key word "interact", perhaps through editing it using ellipses. Your hypothesis must be language-related and you must show you have thought about how to test it (which language features you will look for that will test your hypo). You also need to hook the reader of your investigation with your knowledge, enthusiasm and impressively put thoughts.

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