My Hypothesis

For my English language investigation I have decided to look at the sexism in cooking advertisements and cookbook pages and compare them to that of the 1970s, and again to the 2000s.

My Hypothesis: I predict that sexism in cooking advertisements will have dropped dramatically between the 1950s and the 1970s, and again between the 1970s and the 2000s.

I think that this will be an interesting hypothesis to investigate and discuss because in researching data, I have noticed that although advertisements nowadays are not as directly nor obviously as sexist as they were a while back, some are still subtly sexist without meaning to be, and some seem to portray women as sexual objects in order to draw (presumably male) customers in. This means I will be able to argue against my hypothesis during my essay and see it from both sides before finding out the truth.