Theories

My original hypothesis will be difficult to test because it is based on common sense and kind of what I thi nk rather than actual evidence or theories. I realised it would be a good idea for me to research through the internet and books and try to find something relevant to sexism which I could add to my hypothesis. I came across a book called "The Equality Illusion - The Truth About Men and Women Today" written by feminist Kat Banyard. In looking briefly through the book I came across some useful quotes;

“The equality that so many people see existing between women and men is an illusion”.

“Throughout the world, men still hold a higher status in society than women.”

However, clearly neither of these are closely related enough to advertising. However, I dont believe this doesn't mean i can't still use them. In the mean time, though, I will still be looking for theories which are more specific and more closely-related to my topic.